Common Terms
Type of partnership between two or more companies in which they collaborate on branding efforts in order to promote their products or services. This can involve using each other's logos, slogans, or other branding elements in marketing materials.
Companies that refer, co-sell, resell, or distribute the products or services of another company.
Process used in B2B partnerships where sales teams from two partner companies align their accounts based on various factors such as geography, deal size, industry, or customer needs to help both companies identify shared customers and prospects, enabling them to create joint sales strategies.
Type of performance-based marketing where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Practice of two or more companies working together to sell their products or services to a common customer base through activities such as joint sales presentations, shared marketing efforts, and cross-selling to each other's customers.
Growth Strategy that depends on an active and supportive community. It is a critical component in obtaining new customers, expanding services to existing customers and retaining them.
Detailed description of a company's ideal customer, based on factors such as industry, size, location, and other characteristics. The ICP is used as a guide for identifying and targeting potential customers and can help a company tailor its marketing and sales efforts to better meet the needs of its target audience.
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