Step 2: Choose from options

-> You can find three options for generating the COI All 3 options have its drawbacks and advantages. For Ex: Hubspot : Its easier to sync up your new userdata to generate customer persona more often without manually coming and syncing as compared to other GS or uploading CSV options. -> Need to connect your google sheet account via 'My Apps' section before using it.

Google Sheet : You can host your customer data in google sheet and connect it via pasting your google sheet link. -> Need to connect your google sheet account via 'My Apps' section before using it.

Manual Upload : You can simply upload file containing your customer data. -> No additional setup needed.